The Walking Dead
Client — AMC
Studio — Creative Mammals
Contributions — Storyboard, Edit, Animation
— Awards & Recognition
Motionographer - Project Breakdown with Creative Mammals
— About The Project
We worked closely with AMC to create an innovative and attention-grabbing conceptual promo for The Walking Dead: Season 11, Part 2. The network's goal for this cross-platform promo was to ignite curiosity for the middle block of the series finale without revealing too much of its storyline.
— Considerations
The Walking Dead is an established franchise with 11 seasons and a dedicated fanbase — to create something new and unique for this audience, we needed a thorough understanding of what brought us to this point in the show and what makes this season unique. Because we weren’t able to take a narrative approach, we needed to focus on creating an ominous, atmospheric, and uncertain mood that would visually represent the inner struggle of each character.
— Our Approach
The contrast between light and dark, good and evil, reflects the characters' uncertainties and moral ambiguity going into the middle of Season 11. We combined messy, painterly, high-contrast imagery with dramatic shifts between light and dark to create an intense visual dichotomy.
The use of staccato animation and sharp transitions adds to the overarching tension. To further the intrigue for our audience, we included cryptic, bite-sized audio clips from each character. As their voices echo behind the chaos of the motion graphics, we confront the viewers head-on with apprehension.
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Executive Creative Director — Robert Burroughs
Producer — Katie Janse
Art Director — Jules Verardi
Designers — Mike Sweeney, Jules Verardi
Animators — Mike Sweeney, Jonathan Hunt, Bridget Herbert
Editorial — Bridget Herbert