Jones Soda Co. is an eccentric - and delicious - soda brand based out of Seattle, WA. For this ident, I chose to use the soda bottles' iconic label design as a platform to reveal more about the brand. Using candid, live-action vignettes, which mimic the label photos submitted from the general public, adds an additional layer of personality to the down-to-earth vibe of Jones Soda Co. To supplement the ident, I also created billboard and digital mock-ups for this campaign. A look into my process for this project is included below.
MODE Summit 2017 Student Showcase
Liked by the official Jones Soda Co. Instagram account