James Veitch
Client — HBO Max
Studio — Creative Mammals
Contributions — Design, Animation
— About The Project
HBO Max asked us to create a series of title card animations that would be used throughout various promos for their new summer stand-up comedy specials. These title cards were to complement a slew of different shows and the varying styles of each comedian, which for this particular promo was James Veitch.
— Considerations
While the initial ask was to create something consistent across every special, our discussions with the client soon revealed that it would make more sense for each comedian to have their own unique style. As a result, we needed to define the essence of each show and decide how we could draw that out in the animation.
— Our Approach
Drawing out each comedian's unique charm and character, we created title card animations that expanded on the shows’ larger marketing campaigns. Rather than having an interchangeable look and feel, we customized each piece to encapsulate these unique personalities while remaining relevant to the HBO Max brand overall.
— Process Sketches & Styleframes
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Executive Creative Director — Robert Burroughs
Executive Producer — Brandy Drew
Designer — Bridget Herbert
Animator — Bridget Herbert