It's a Wonderful Lifetime

Client — Lifetime
Studio — MAMMAL
Contributions — Design, Animation, Toolkit

— About The Project

For their 2024 “It’s a Wonderful Lifetime” holiday programming, Lifetime wanted a warm, inviting design inspired by the bokeh of blurry Christmas lights. We would then need to translate these designs into dynamic broadcast and social packages.

— Considerations

We were tasked with building custom bokeh using the established brand color palette to create a vibrant, effervescent holiday backdrop for the logo ornament and titles.

— Our Approach

Like Christmas lights, Lifetime holiday movies bring joy and light to their audiences. To channel this warm and fuzzy feeling, we used bright, blurry bokeh set against a dark, snowy night to draw viewers’ attention to the program’s logo and messaging. A subtle, hypnotic swirl within the ornament adds an extra touch of holiday magic.