Health Barriers

Client — Georgia Department of Education
Studio — ASO Advertising + Creative Mammals
Contributions — Design, Illustration, Storyboard, Concept

— About The Project

If a student is behaving poorly in the classroom, it may actually be due to an undiagnosed health issue. In partnership with ASO Advertising, we created an engaging, long-form explainer animation that would bring these various issues to light and assure school administrators that help is available.

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— Considerations

Although this animation was meant for an adult audience, we still wanted the issues to be expressed from a student’s perspective. Because of that, we were challenged to portray these very serious and concrete issues in a more imaginative and symbolic way.

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— Our Approach

Guiding viewers through five different health barriers facing students in Georgia, the animation serves to inform and empower school communities. Using a neutral color for the background throughout, we assigned each health issue a color from the client’s brand palette so each section would feel both distinct and cohesive. Along with these pops of color, abstracting the characters to their simplest shapes conveyed a more youthful perspective.

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— Process Sketches & Styleframes

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  • Executive Creative Director — Robert Burroughs

    Producer — Katie Janse

    Art Director — Jules Verardi

    Storyboard — Bridget Herbert

    Designer — Bridget Herbert

    Animator — Mike Sweeney