Got Milk?

Client — Cartoon Network
Studio — Creative Mammals
Contributions — Design, Animation, Edit

— About The Project

You’re gonna need milk for that! Cartoon Network was looking to showcase some of the milk-inspired moments from their hit series The Amazing World of Gumball in an ad partnership with Got Milk?. Along with an epic, mouth-watering edit, the client also asked us to create an animated title card that would combine milk with recognizable elements from the show.

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— Considerations

One of the main technical challenges of this project was creating realistic, flowing milk using only static stock imagery. We also needed to determine what type of imagery we wanted to include from the show, whether or not that would include characters, and how those elements would then interact with the milk aspect of the design.

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— Our Approach

For the title card designs, we drew inspiration from The Amazing World of Gumball’s show open, which features a dreamy, outer space landscape as the backdrop for the show’s logo. We then created our own “milky way” version of this space look, comped in some meticulously puppeted milk assets, and had them burst forward through a set of Cartoon Network branded rings.

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— Process Sketches & Styleframes

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  • Executive Creative Director — Robert Burroughs

    Producer — Katie Janse

    Designers — Bridget Herbert, Jonathan Hunt

    Animators — Bridget Herbert, Jonathan Hunt, Rudy Taege

    Editorial - Bridget Herbert