Google Shopping
Clients — Google, T Brand
Studio — Mighty Oak
Contributions — Design, Animation
— About The Project
Just in time for back-to-school season, Google Shopping’s new Try On You and AR Beauty features make finding your next look easier than ever. To promote these new tools, we created a social-first series following four college students as they shop, style, and set intentions for the new school year using Google Shopping. Through dynamic animation, collage, and vibrant storytelling, we show off their unique back-to-school visions while highlighting the UI that makes shopping smarter and more inspiring.
— Considerations
To showcase both the students’ stylish try-on explorations and the functionality of Google’s UI interfaces, we combined live-action interviews, photography, collage, and playful animation in a digital scrapbook style. My role predominantly focused on the spots for Anthony and Lainey.
— Our Approach
A fresh, creative take on back-to-school shopping for college students, we perfectly balanced style, utility, and inspiration while demonstrating how Google Shopping makes preparing for a new year effortless. The result is a series that feels authentic, colorful, and fun, perfectly capturing that contagious “new year, new me” energy.
— Behind the Scenes
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Executive Creative Director — Michaela Olsen
Executive Producer — Emily Collins
Producers — Megan Barbour, Kelsey Usher
Associate Creative Director — Liz Klein DiBello
Design and Animation — Alejandro Lechuga, Bridget Herbert, Jules Verardi
Storyboards — Stephanie Swart
Compositing — Sabrina Chaney
Swing — Anthony Galante
Audio — Chris Mastellone
Production Assistant — Nic Luna
Live Action Team — Forte
Producer — Michael Marabella
Producer & DP — Matthew Heymann
Camera Support — Julia Discenza
Audio Recording — Mihir Chitale
Production Design — Chloe Cerabona
Hair & Makeup — Akyiaa Wilson
Edit Team — EnRoute Post
Lead Editor — Alec Sutherland
Talent — Julie Bazille, Anthony Williams, August Murdoch, Leo Murdoch, Lainey Nguyen
T Brand Director — Robin Baudreau
T Brand Producer — Lenny Toussaint
T Brand Creative Director — Sonia Evers
Google Editorial Lead — Sagal Mohammed
Google Product Marketing Manager — Fahima Al-Uqdah