Going Through It S4

Client — Mailchimp
Studio — Creative Mammals
Contributions — Art Direction, Design, Animation, Edit, Copywriting

— About The Project

In Season 4 of Going Through It, Ashley C. Ford talks to 13 incredible people about their decision to become a parent… or not. On the heels of last year’s brand identity refresh, Mailchimp returned to Creative Mammals to work on this season’s digital marketing campaign. We were tasked with conceptualizing and art directing the show’s key art, designing the entirety of the campaign’s digital assets, and copywriting and creative direction for all social content across multiple platforms.

Creative_Mammals_Mailchimp_Going_Through_It_S4_Podcast_Package_Design_Studio_02.jpg
Creative_Mammals_Mailchimp_Going_Through_It_S4_Podcast_Package_Design_Studio_01.jpg

— Considerations

Heading into Season 4, Mailchimp wanted to elevate the art direction and create connectivity with the bonus content from Pineapple Street Studios. And while this season’s subject matter largely centers around parenthood, Mailchimp didn’t want to market the show as a parenting podcast.

Creative_Mammals_Mailchimp_Going_Through_It_S4_Podcast_Package_Design_Studio_03.jpg
Creative_Mammals_Mailchimp_Going_Through_It_S4_Podcast_Package_Design_Studio_YouTube_01.jpg

— Our Approach

Torn paper, collaged shapes, textures, and line work come together to create an abstract environment for type and photography. We curated a warm, sunset-inspired scheme from the Mailchimp palette to freshen up the look while staying on-brand. Using guest-centric and type-driven animated motion graphics, we helped promote the podcast’s weekly releases, with clever, platform-specific copy strategically appealing to the podcast’s target audience across Mailchimp’s various social accounts.

Creative_Mammals_Mailchimp_Going_Through_It_S4_Podcast_Package_Design_Studio_Interface_01.jpg
Creative_Mammals_Mailchimp_Going_Through_It_S4_Podcast_Package_Design_Studio_Interface_02.jpg
MC_GTI_S4_Social_Gif_01.gif
MCP_Series_Content_Elizabeth Gilbert_Series_Portrait_Image.jpg
MC_GTI_S4_Trailer_Gif_01.gif

— Process Sketches & Styleframes

MCP_GTI_S4_Color_Styleframes_Logo_A_BH_v004.png
MCP_GTI_S4_Color_Styleframes_Logo_B2_BH_v003.png
MCP_GTI_S4_Color_Styleframes_Logo_C_BH_v005.png
MCP_GTI_S4_Color_Styleframes_KeyArt_A_BH_v004.png
MCP_GTI_S4_Color_Styleframes_KeyArt_B2_BH_v005.png
MCP_GTI_S4_Color_Styleframes_KeyArt_C_BH_v006.png

  • Executive Creative Director — Robert Burroughs

    Producer — Katie Janse

    Art Direction — Bridget Herbert

    Design — Bridget Herbert, Adam Pearlman, Rose Holloway

    Animation — Bridget Herbert, Rose Holloway