Going Through It S3
Client — Mailchimp
Studio — Creative Mammals
Contributions — Design, Animation, Edit, Copywriting
— About The Project
In Season 3 of Going Through It, Jenny Yang sits down with 15 incredible guests to chat about the lessons they’ve learned from an elder. In advance of this new season’s release, Mailchimp brought on Creative Mammals to refresh and reimagine the podcast’s brand identity. Additionally, we would need to produce all web assets, social content, and copywriting.
— Considerations
Going Through It is a podcast with significant star power, so we needed to highlight these exciting guests while also making the messaging feel relatable. Since podcasts are an inherently auditory medium, we would have to strategically translate keywords, phrases, and quotes in a visually interesting way.
— Our Approach
By combining a funky serif typeface with organic, hand-drawn shapes, we were able to hone in on the guests' imperfections, vulnerability, progress, and personal experiences. We also designed several guest-centric and type-friendly animated motion graphics to use as social assets for listeners to share and comment on with each week’s episode.
— Process Sketches & Styleframes
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Executive Creative Director — Robert Burroughs
Producer — Katie Janse
Art Director — Jules Verardi
Designers — Jules Verardi, Bridget Herbert, Liz DiBello
Animators — Bridget Herbert, Liz DiBello