Full Frontal with Samantha Bee
Client — tbs
Studio — Creative Mammals
Contributions — Design, Animation, Styleguide, Toolkit
— About The Project
Late-night staple, Full Frontal with Samantha Bee, takes a witty, satirical approach to today’s trending news. To promote upcoming episodes and the hot topics they’ll be covering, tbs was looking for an equally bold and punchy promo graphics package and toolkit. After establishing the show’s promo toolkit for past years, we would also need to incorporate the show’s newest branding update into our designs and styleguide.
— Considerations
Our main consideration in creating this promo toolkit was to make something that was both simple and impactful. We also needed to think about how the show’s new brand colors would play into the animations and the role they would serve in impacting the tone and personification of the messaging.
— Our Approach
By breaking out the typography into 2 main categories, Standard and Impact, we were able to streamline the most common use case scenarios for any future promo needs. In addition to these 2 type categories, we also included simple shapes and photographic assets in our styleguide, which is accompanied by a user-friendly Essential Graphics toolkit.
— Styleguide & Promo Toolkit
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Executive Creative Director — Robert Burroughs
Producer — Katie Janse
Art Director — Jules Verardi
Designer — Bridget Herbert
Animator — Bridget Herbert