Camp Sunshine

Client — Camp Sunshine
Studio — Fitzco + Creative Mammals
Contributions — Design, Illustration, Edit

— Awards & Recognition

Silver - ADDYs 2022 - Illustration Series

Children’s Oncology Camping Association — "Best Social Media"

— About The Project

In observance of September’s Childhood Cancer Awareness Month, Camp Sunshine — which provides recreation, education, and support programs for children with cancer and their families — needed a social media campaign to support the release of their new book, It’s Like Heaven. Each social video was to feature camp-related illustrations as a backdrop for quotes and experiences from campers, family, and volunteers shared via voice-over.

Creative_Mammals_Fitzco_Camp_Sunshine_Social_Series_Design_Studio_01.png
Creative_Mammals_Fitzco_Camp_Sunshine_Social_Series_Design_Studio_03.png

— Considerations

Keeping in mind that the series would be promoted on TikTok and Instagram stories, we had to figure out how to grab the viewers’ attention from the start. Part of that would include making beautiful illustrations, but we also needed to create visual metaphors representing each individual’s story.

Creative_Mammals_Fitzco_Camp_Sunshine_Social_Series_Design_Studio_04.png
Creative_Mammals_Fitzco_Camp_Sunshine_Social_Series_Design_Studio_05.png

— Our Approach

With 14 playful and colorful animations in total, we provided Fitzco and Camp Sunshine with an inspiring series of animations that would be posted on their social platforms every other day throughout September. These animations were used to invite viewers with warmth and familiarity into the vibrant world of Georgia’s Camp Sunshine.

— Process Sketches & Styleframes

Creative_Mammals_Fitzco_Camp_Sunshine_Social_Series_Process_01.png
Creative_Mammals_Fitzco_Camp_Sunshine_Social_Series_Process_02.png
Creative_Mammals_Fitzco_Camp_Sunshine_Social_Series_Process_03.png
Creative_Mammals_Fitzco_Camp_Sunshine_Social_Series_Process_04.png
Creative_Mammals_Fitzco_Camp_Sunshine_Social_Series_Process_05.png
Creative_Mammals_Fitzco_Camp_Sunshine_Social_Series_Process_06.png

  • Executive Creative Director — Robert Burroughs

    Executive Producer — Brandy Drew

    Producer — Katie Janse

    Art Director — Jules Verardi

    Designers — Bridget Herbert, Jules Verardi

    Illustrator — Bridget Herbert

    Animators — Mike Sweeney, Bridget Herbert, Jonathan Hunt