Alice's Wonderland Bakery
Client — Disney Junior
Studio — Creative Mammals
Contributions — Design, Illustration, Edit
— About The Project
To promote their new animated series, Alice’s Wonderland Bakery, Disney Junior asked Creative Mammals to create a bright, inviting, and playful motion graphics promo package that would draw viewers into the magical world of Wonderland.
— Considerations
Alice in Wonderland is a timeless Disney franchise, so we were challenged to incorporate original, iconic characters and imagery while also adding something fresh and unique to our designs.
— Our Approach
Drawing inspiration from the texture and whimsy of artist and animator, Mary Blair, we re-imagined the iconic Wonderland spiral shape and Cheshire Cat stripes, using them as recurring elements throughout our designs. By limiting our color palette to an array of pinks and a vibrant teal, we created a childlike sweetness reminiscent of bubble gum or cotton candy that Disney Junior’s young audience could connect with.
— Process Sketches & Styleframes
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Executive Creative Director — Robert Burroughs
Producer — Katie Janse
Art Director — Jules Verardi
Designer — Bridget Herbert
Animator — Jonathan Hunt